In the News


Packaging World
Pack Expo Show Coverage
December 3, 2012

In October, Kelley Styring led a panel of leaders from Kimberly-Clark, Kraft Foods and Avery Office and Consumer Products (all companies who sponsored The One Handed World study) at Pack Expo, the largest packaging event in the world.

 'One-Handed World' research reveals keys to user friendly packaging

By Bob Sperber, Special Projects Editor

Kimberly-Clark, Kraft Foods and Avery Office and Consumer products confirm that simpler packaging can benefit all who have a hand tied-up driving, eating, texting, Web-surfing or holding a hand...




Quirk's
Marketing Research Review
August 2012

Issue features article by Kelley Styring of InsightFarm about One Handed World study






Article Abstract:  Seeking product design insights for our multitasking-crazed world, researcher Kelley Styring sought input from an unlikely source: arm amputees.

 

 

INNOVATION
Quarterly of the Industrial Design Society of America
Summer 2012

Summer 2012 issue of INNOVATION featuring article about the One Handed World study by Kelley Styring of InsightFarm



Extreme Learning for Everyday Design

LESSONS FROM THE ONE-HANDED WORLD

By Kelley Styring
Kelley Styring, author of Lessons from the One-Handed World in the Summer 2012 issue of IDSA's INNOVATION magazine
Consumer Strategist Kelley Styring is a Procter & Gamble and Frito-Lay market-research veteran whose firm, InsightFarm, consults with Fortune 100 companies. Styring (nee Schofield) interned at Black & Decker with Carroll Gantz, FIDSA, while earning a degree in industrial design from the University of the Arts in Philadelphia under Dr. Noel Mayo, IDSA.

In the world of market research, studying extreme populations isn't a popular idea. The problem, we're told, is that the extreme populations are too small and difficult to find (i.e., expensive) and that we can't extrapolate our findings to the general population (i.e., not profitable).  I don't believe this.

 

 

GCI Magazine
July/August 2012

Article by Kelley Styring of InsightFarm appears in this issue





Article for GCI Magazine by Kelley Styring of InsightFarm



 


Food & Beverage Packaging
May 2012


Editor in Chief Rick Lingle featured the One Handed World Study in the May issue's Editor's Note:

Features the One Handed World study by Kelley Styring of InsightFarm

 


Packaging World
March 13, 2012


Article by Kelley Styring of InsightFarm
 

Consumer strategist's study reveals convenience is a 'killer app' for packages that are
easy to use for both one- and two-handed consumers.
What can arm amputees tell us about tomorrow’s packaging needs? According to a new study, this extreme user group provides a preview of the changing way humans interact with a wide variety of products and packaging, forcing packaging designs to adapt.

While multitasking isn’t a new activity--we eat while we drive, we open doors while holding a
child’s hand, we make dinner and talk on the phone--the dramatic surge in smartphone usage is driving a permanent change in human behavior that designers and manufacturers simply can’t ignore.

Image from the One Handed World Study by Kelley Styring of InsightFarm


To read the rest of the story, click here



Healthcare Packaging
March 13, 2012

March 13, 2012 article on the One Handed World Study's implications for medical/healthcare packaging by Kelley Styring of InsightFarm






Image from the One Handed World Study by Kelley Styring of InsightFarm
Both one- and two-handed study respondents struggle with
such packaging, but 'innovation platforms' suggest better designs.

Healthcare packaging is ripe with opportunities for companies to differentiate themselves from their competitors by being easier to use with one hand. Convenience is the killer app, according to a unique new "One Handed World" study.

The study found that one-handed convenience creates delight and engenders loyalty in consumers. A product that is easy to use with a single available hand creates a tremendous competitive advantage for itself in the marketplace and can boost profits, since consumers will pay a premium for convenience. And with 79 million aging Baby Boomers, it's an opportunity not to be ignored.

 


Packaging Digest
February 28, 2012


Packaging Digest article about the One Handed World Study by Kelley Styring of InsightFarm



By Lisa McTigue Pierce -- Packaging Digest, February 28, 2012

According to a new consumer study, technology is permanently changing the way humans interact with a variety of products and packaging, forcing consumer product companies to adapt—or die.
"While multi-tasking isn't a new activity—we eat while we drive, we open doors while holding a child's hand, we make dinner and talk on the phone—this dramatic surge in smartphone usage is driving a permanent change in human behavior that designers and manufacturers simply can't ignore," says consumer strategist Kelley Styring, a Procter & Gamble and Frito-Lay market research veteran whose firm InsightFarm consults with Fortune 100 companies. Her One Handed World research study was inspired by the proliferation of smartphones.





Research Business Daily
February 13, 2012


RFL Communications' Research Business Daily Report featured the One Handed World study on February 13, 2012


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